What is SEO Reporting?

When it comes to your website, knowing what to track in your analytics is half the battle. The other half is turning that data into valuable insights that can help you make better decisions about your marketing efforts.

There are a lot of different metrics you could track, but not all of them will be equally valuable to your business. It’s important to focus on the metrics that will give you the most insights into your marketing efforts and your website’s performance.

Some of the most important metrics to track include:

• Bounce rate
• Pages per visit
• Average time on site
• New vs. returning visitors
• Referral traffic
• Search engine traffic
• Social media traffic

By tracking these metrics, you’ll be able to see which marketing channels are driving the most traffic to your website and which ones aren’t performing as well. You can also get insights into how visitors are interacting with your website once they arrive.

Once you have a good understanding of your website traffic, you can start to optimize your marketing efforts and your website to improve your results.

Determining your SEO Reporting Strategy 

Now that we’ve gone over some of the most important website traffic metrics to track, it’s time to talk about how you can actually track them. The first step is to determine your SEO reporting strategy.

Your SEO reporting strategy will depend on two factors:

• The data you need to track
• How you plan to use that data

For example, if you just want to track your website traffic numbers, you can simply use Google Analytics. But if you want to track specific keywords and see how they’re performing over time, you’ll need a more robust solution like SEMrush or Moz.

Once you know what data you need to track, you need to decide how you want to track it. There are two main options:

• Manually tracking your data in a spreadsheet
• Using an automated reporting tool

Manually tracking your data can be time-consuming, but it’s also free. Automated reporting tools will save you time, but they can be expensive.

Once you’ve decided how you want to track your data, it’s time to start collecting it. Depending on the method you chose, this can be as simple as setting up a Google Analytics account or installing a plugin on your website.

Once you have your data, it’s time to start analyzing it. Look for trends and patterns that can help you understand your audience and their needs. Use this information to improve your content strategy and make sure you’re creating content that your audience wants to see.

Data analysis can seem daunting, but it doesn’t have to be. By using the right tools and methodology, you can easily make sense of your data and use it to improve your content marketing strategy.

Custom Monthly Reporting and Analysis 

Not everyone has the time or knowledge to effectively analyze their website data. That’s where we come in. Our team of experts can help you make sense of your data and use it to improve your content marketing strategy.

We offer custom monthly reporting and analysis services that will help you understand your data and make better decisions for your business. We can help you track your progress, identify opportunities, and find areas for improvement.